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Christine Steindorfer
- 1. Sept 2020
- 2 Min.
PR und Pressearbeit – Was ist was?
Die Annahme PR = Pressearbeit gehört zu den großen Missverständnissen unserer Zeit (Okay, übertrieben, aber hier erlaube ich mir das). Dabei ist Pressearbeit lediglich ein Teil der PR. Immerhin steht die Abkürzung für Public Relations und Beziehungen zur Öffentlichkeit kann man über viele Kanäle führen, nicht nur indirekt über Journalist/innen. PR-Verantwortliche, egal ob innerhalb eines Unternehmens oder extern so wie ich, achten darauf, dass ein klares, verständliches und e
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